Samsung’s smart phones and tablets have adapted well to the demand for large screen smart phone and mobile gadgets.
Brands like Samsung have to take care of such socio-cultural forces when focusing strategizing their marketing efforts. Rapidly changing consumer preferences can have both positive and negative implications for the business where it can affect one business positively and the other one negatively. Even after expanding across a large number of countries, Samsung has had to customize its products according to the needs of the local customers. Samsung has successfully incorporated its strategy of global thinking and acting locally. The difference in social status affects demand of the products as well as willingness of the people to work. This factor comprises of customs, traditions and practices that differ from one group to another. Following are the social factors impacting Samsung PESTLE Analysis:
